The present study carries out a systematic review of the literature, and aims to identify and describe the evolution of the paradigm of sustainable marketing. Specifically, we aim to define the knowledge domain of sustainable marketing also highlighting the links with other research fields.
Sustainable marketing. Handle the unknown
DE CHIARA, Alessandra;
2014-01-01
Abstract
The present study carries out a systematic review of the literature, and aims to identify and describe the evolution of the paradigm of sustainable marketing. Specifically, we aim to define the knowledge domain of sustainable marketing also highlighting the links with other research fields.File in questo prodotto:
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