The roots of this research lie in the awareness that there is a relationship of mutual interdependence between small and medium enterprises (SMEs) and the local system. These firms are strongly rooted in the territory from which they draw resources often not available inside the firms. The competitiveness of the territory positively influences the competitiveness of those enterprises able to establish relationships with the local actors. But what happens when the territory that was a fertile basis becomes an enemy? This research poses the hypothesis that corporate social responsibility (CSR) is introduced as an enterprise-level strategy to overcome the negative effects produced by the territory and to restore the level of competitiveness of the firm. In fact if the CSR efforts are organised in a synergistic way, they can create a virtuous path in which the enterprise efforts stimulate improvements in the local network, which then regenerates resources and competencies usable by the enterprises located within it.

When an area becames an enemy. The role of CSR in SME's development strategies

DE CHIARA, Alessandra
2009-01-01

Abstract

The roots of this research lie in the awareness that there is a relationship of mutual interdependence between small and medium enterprises (SMEs) and the local system. These firms are strongly rooted in the territory from which they draw resources often not available inside the firms. The competitiveness of the territory positively influences the competitiveness of those enterprises able to establish relationships with the local actors. But what happens when the territory that was a fertile basis becomes an enemy? This research poses the hypothesis that corporate social responsibility (CSR) is introduced as an enterprise-level strategy to overcome the negative effects produced by the territory and to restore the level of competitiveness of the firm. In fact if the CSR efforts are organised in a synergistic way, they can create a virtuous path in which the enterprise efforts stimulate improvements in the local network, which then regenerates resources and competencies usable by the enterprises located within it.
2009
9789524762854
File in questo prodotto:
File Dimensione Formato  
convegno filandia.pdf

non disponibili

Tipologia: Altro materiale allegato
Licenza: NON PUBBLICO - Accesso privato/ristretto
Dimensione 8.87 MB
Formato Adobe PDF
8.87 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11574/40724
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
social impact