This paper aims at exploring recent trends in CSR communication strategy of MNCs by conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed study of the development of the social and environmental disclosure strategy of MNCs and of the factors driving the development of such disclosure
Exploring trends in MNCs’ CSR communication strategy: a longitudinal analysis of CSR reports
DE CHIARA, Alessandra;
2014-01-01
Abstract
This paper aims at exploring recent trends in CSR communication strategy of MNCs by conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed study of the development of the social and environmental disclosure strategy of MNCs and of the factors driving the development of such disclosureFile in questo prodotto:
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