Mass media, in general, and television, in particular (as one of the most accessible and frequently used means of mass communication), reflect to a certain extent feelings and images that exist within a given society and remodel perceptions. This article presents to the readers an interesting analysis of the influence of Chinese television on the way the EU and Europeans are seen in China. It draws the ‘portrait of Europe’ by examining two types of Chinese drama series: series about transnational families featuring interaction between Chinese and non-Chinese cultures; and series about Chinese immigrants or tourists in Europe, showing the Chinese perception of the European lifestyle. It looks into the interactions between the characters featured in the series and the environment they are put in so as to examine the image of Europe that is being conveyed to the Chinese public.

The Europe in two billion eyes: Images from Chinese television

VARRIANO, VALERIA
2016

Abstract

Mass media, in general, and television, in particular (as one of the most accessible and frequently used means of mass communication), reflect to a certain extent feelings and images that exist within a given society and remodel perceptions. This article presents to the readers an interesting analysis of the influence of Chinese television on the way the EU and Europeans are seen in China. It draws the ‘portrait of Europe’ by examining two types of Chinese drama series: series about transnational families featuring interaction between Chinese and non-Chinese cultures; and series about Chinese immigrants or tourists in Europe, showing the Chinese perception of the European lifestyle. It looks into the interactions between the characters featured in the series and the environment they are put in so as to examine the image of Europe that is being conveyed to the Chinese public.
File in questo prodotto:
File Dimensione Formato  
International Communication Gazette-2016-Varriano-1748048515618103.pdf

non disponibili

Tipologia: Documento in Post-print
Licenza: NON PUBBLICO - Accesso privato/ristretto
Dimensione 150.04 kB
Formato Adobe PDF
150.04 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11574/171079
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
social impact