De quelques noms de marque de l’informatique et des télécommunications : formation et lexicalisation

Both in common language and in specialized language, the vocabulary of computer science and telecommunications is full of brand names, including registered names that frequently become common nouns, according to a lexicalization process. This work investigates the morphological, semantic and conceptual mechanisms that determine the formation and the lexicalization of some significant brand names in computer science and telecommunications, with the aim of analysing the brand naming process and its evolution in communication.