Custodire e condividere memorie collettive: le sfide del Museo Nazionale Etrusco di Villa Giulia

This essay aims to offer a summary of the most relevant initiatives carried out by the National Etruscan Museum of Villa Giulia since 2017, when, under my direction, it achieved administrative and scientific autonomy. After a quick historical synthesis of its first 130 years of life, the article presents the strategies adopted by the Museum to achieve its mission and promote the principles of the «Framework Convention of the Council of Europe on the value of cultural heritage for society» – Faro 2005. The introduction of an innovative subscription and initiatives such as «Stories of People and Museums» and the open agreement «Tular Rasnal – Etruscans without borders» have constituted a fundamental tool for strengthening ties with the territory and building a community of heritage around the Institute. Finally, the article discusses the main activities aimed at promoting inclusion, accessibility, and well-being carried out through new methods of communication. In particular, it focuses on the time during the Covid-19 pandemic and its immediate aftermath, during which Villa Giulia became a model for many other institutions.