Words for Choosing Food in ALMA – Multimedia Atlas of Bio/Cultural Food

This paper presents an innovative lexicographic approach embedded within an online resource currently under development: ALMA: Linguistic Multimedia Atlas of Bio/ Cultural Food Diversity. ALMA serves a dual purpose: firstly, to showcase linguistic diversity through culinary practices, and secondly to scrutinise food marketing strategies through the analysis of language and paralanguage on food packaging. The resource has two main components: Words for Food (WF) and Words for Choosing Food (WCF) lexicographic articles. The WF articles delve into the lexicon of common language and technicalities of food practices, recognizing the dynamic interaction between common and specialised knowledge of food production. On the other hand, the WCF articles employ a segmentation methodology to scrutinize food packaging, identifying functional and linguistic constituents.