Targeted communication strategies can transform competition into cooperation. The Italian Sounding phenomenon is an example of how the actions of soft power can benefit not only the promoter, but also other international actors, while fostering shared global values.
"Italian Sounding": How Soft Power Can Reverse Negative Trends & Foster Global Values
Lucio Izzo
2025-01-01
Abstract
Targeted communication strategies can transform competition into cooperation. The Italian Sounding phenomenon is an example of how the actions of soft power can benefit not only the promoter, but also other international actors, while fostering shared global values.File in questo prodotto:
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