Scelgo dunque sono? L'esperienza Netflix nel racconto degli utenti

Global streaming services interfaces play nowadays a key role with respect to consumption practices and viewing experiences, and can be understood as digital media environments where the users’ agency interact with the agency of recommendation systems, which organize the topology of the space and the hierarchy of available information, thus determining the accessibility (availability) and discoverability (prominence) of audiovisual content. Within this framework, this article shows the results of a research involving a panel of 60 Italian Netflix users, which combines the tools of social research together with the ethnosemiotic methodology, in order to investigate how Netflix users perceive the recommendation system and how this system is related to the viewers’ tastes and freedom of choice.