The Italian museum system is shifting from its traditional mission of preserving and passing on cultural heritage to a broader social role: spaces for experience, well-being, participation, and engagement with local communities. Adopting this perspective when interacting with foreign audiences could be a substantial step forward, evolving from cultural self-promotion to more fruitful cultural partnerships
Museums and Soft Power: From Cultural Promotion to Partnership
Lucio Izzo
2026-01-01
Abstract
The Italian museum system is shifting from its traditional mission of preserving and passing on cultural heritage to a broader social role: spaces for experience, well-being, participation, and engagement with local communities. Adopting this perspective when interacting with foreign audiences could be a substantial step forward, evolving from cultural self-promotion to more fruitful cultural partnershipsFile in questo prodotto:
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