When dealing with customer satisfaction a set of attributes are assessed through a group of items where each of such items has the same ordinal scale measurement. In order to respect the nature of the data regarding customer satisfaction, a compositional analysis is proposed so as to obtain results that do not depend on the subjective scale that is used by every single customer. Finally, two types of biplots are used to interpret the compositional results.
Customer satisfaction and compositional biplots
GALLO, Michele
2013-01-01
Abstract
When dealing with customer satisfaction a set of attributes are assessed through a group of items where each of such items has the same ordinal scale measurement. In order to respect the nature of the data regarding customer satisfaction, a compositional analysis is proposed so as to obtain results that do not depend on the subjective scale that is used by every single customer. Finally, two types of biplots are used to interpret the compositional results.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
SIS2013.pdf
non disponibili
Tipologia:
Documento in Post-print
Licenza:
PUBBLICO - Pubblico senza Copyright
Dimensione
1.42 MB
Formato
Adobe PDF
|
1.42 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
