Business communication is a key component for all those actors who, taking paths of sustainability and social cohesion (CSR), want to give visibility of “ethical” initiatives taken or want to communicate the specific ethical connotations of their products, in order to "capture" that particular market segment that is sensitive to issues of CSR. In this paper we have chosen to analyze the degree of diffusion of ethical communication in Italian commercial, in order to investigate: 1. the behavior of firms in relation to the use of this tool to communicate their commitment to social responsibility activities; 2. the behavior of firms in this particular moment of crisis.
Communication Ethics in Italian Commercial
DE CHIARA, Alessandra
2013-01-01
Abstract
Business communication is a key component for all those actors who, taking paths of sustainability and social cohesion (CSR), want to give visibility of “ethical” initiatives taken or want to communicate the specific ethical connotations of their products, in order to "capture" that particular market segment that is sensitive to issues of CSR. In this paper we have chosen to analyze the degree of diffusion of ethical communication in Italian commercial, in order to investigate: 1. the behavior of firms in relation to the use of this tool to communicate their commitment to social responsibility activities; 2. the behavior of firms in this particular moment of crisis.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
