Commercio e politiche di rigenerazione urbana: la prossimità molteplice

The paper analyzes the proximity in relation to the new meanings assumed by the concept in retail geography. The most recent phenomena of post-hierarchical organization of the urban spaces and the development of e-commerce lead to consider, in addition to the geographical, a multiplicity of dimensions of proximity. Multiplicity becomes significant especially considering the commerce-city relationship through the interpretative key of consumption. Analysing in a critical perspective the retail-led policies of urban regeneration, the contribution highlights the use of geographical proximity as a new imperative for the commerce of the city-centre, in a lack of tools and practices more closely tied to the new demands of spatial and temporal proximity expressed by the consumers.