Managing Archaeological Heritage in the Land of Frankincense. The Al Baleed Archaeological Park (Salalah, Sultanate of Oman) as a Model for Sustainable Valorisation

The paper presents the Al Baleed Archaeological Park (Salalah, Sultanate of Oman) as a model for the sustainable management and valorisation of archaeological heritage within the UNESCO property Land of Frankincense. The aim is to illustrate an integrated approach combining archaeological research, conservation, environmental enhancement, and community engagement, within the framework of national legislation and interna tional heritage management guidelines. The methodology relies on the interaction between stratigraphic excavation, digital recording, 3D modelling, and innovative communication strategies, including the use of augmented reality for on-site interpretation. The results demonstrate the effectiveness of a model that merges scientific documentation with public accessibility, fostering community participation and sustainable territorial development through a balanced integration of preservation, knowledge, and social use of heritage.